National Online Workshop on Digital Marketing and E-Commerce

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Capacity Analytics, in collaboration with United Nations Economic and Social Commission for Asia and the Pacific (ESCAP) is organizing virtual workshop on Digital Marketing and E-commerce.

Date & Time

29th July, 2021, from 1pm to 5pm (Pakistan Standard Time)

Title: Digital Marketing and E-Commerce

Instructor: UNESCAP Team


The largest segment of Pakistan’s population comprises of young people. The population falling in the age group of 15-59 years is 59 percent, whereas 27 percent is between 15-29 years. About 50 percent of this young population comprises of women. Capacity Analytics has ventured into the training and capacity building of this youth bulge especially the women so they have skills consistent with the requirements of a modern economy. We are making extensive effort in training women entrepreneurs and SMEs to equip them with IT tools so they are empowered economically and socially. This will also help in meeting the SDG 5 on Gender equality and Women Empowerment.

Workshop Description:

The virtual training workshop will provide introduction to e-commerce and its benefits. The concepts of digital marketing will be introduced. And a hands-on training on how to register and link business to an e-commerce platform will be conducted.

Eligibility Criteria:

All the women businesses, SMEs and start-ups who have interest in e-commerce and digital marketing are encouraged to participate.

The workshop is free of cost. However, due to limited availability of seats, only shortlisted businesses will be confirmed for participation.

How to Apply

If you are interested, kindly register yourself on the link below:

The deadline for applications is 15th July, 2021.

Upon selection, a confirmation email with workshop link will be shared with you.

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Session 1 - E-commerce introduction by R.S.Ratna
Session-2-Digital marketing - Deepali Gotadke
Session3- Registering on Wesellonline- Deepali Gotadke